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Affiliate
marketing overlaps with other internet marketing
methods to some degree, because affiliates often
use regular advertising methods.
Those
methods include organic search engine optimization,
paid search engine marketing, email marketing
and in some sense display advertising.
On
the other hand, affiliates sometimes use less
orthodox techniques like publishing reviews
of products or services offered by a partner.
Affiliate
marketing
- using one site to drive traffic to another
- is a form of online marketing, which is frequently
overlooked by advertisers.
While
search engines, e-mail and RSS capture much
of the attention of online retailers, affiliate
marketing carries a much lower profile.
Still,
affiliates continue to play a significant role
in e-retailers' marketing strategies.
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