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You
will always be competing with them directly.
So how can you differentiate yourself from the
other shop so that customers come to your shop
to buy the shoes and not go to the other shop?
If you don't create something that is uniquely
different - you will always be competing on
price and this will create a price war.
So what can you do to differentiate your business
or eBay listings?
Make them unique and Offer something your competitors
don't.
For example -
1. You could offer a free pair of socks for
every new pair of shoes sold. Your competitor
will catch on to this pretty quick and will
offer something else to try and beat you.
So you might want to apply a better strategy.
2. Provide colorful uniforms with logos on them
for your team members. Provide a smile to every
customer. This will boost your customer service.
The competitor can do this also - but this will
start to distinguish you from the other shop.
3. Play particular music playing where people
are buying. This creates atmosphere.
4. Create a very unique fitout to the shop.
This also adds atmosphere.
All these items differentiate yourself from
your competitors and are a start. You should
try and apply all of these things and more.
This applies to eBay as well. To make more money
- create or find unique features of your company
or small business - then promote the hell out
of it.
It is just a matter of thinking carefully and
then applying your ideas and testing, testing,
testing.
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Improve Your Profits by Selling
Unique Products on eBay